what is the search engine marketing (SEM)

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what is the SEM

(Search Engine Marketing) is a complex of measures within search engines to increase the number of visitors. It includes the following basic methods of drawing target traffic to a website via search engines: SEO(Search Engine optimization) is a complex of measures aimed at improving website positions in various search engines;

Contextual advertising–

is targeted advertising in search engines. It is one of the most effective and popular methods of drawing target audience to a website because only direct referrals to the site are paid.